There is a lot in the news about Pokemon Go right now.  Some of it positive and some of it negative from vehicle accidents and people trespassing, but lets look past that and focus on the huge leap forward it has brought to augmented reality.

Just released this month for iOS and Android by Niantic and The Pokemon Company, the game has already captured nearly 6% of all Android devices in the USA, with 60% of players using it daily.  The app has already far surpassed the popular hook-up app Tinder and is nearing the same level of usage in the US as Twitter.

What is it?

Pokémon Go is a mobile game that is free to play.  It focuses on location-based augmented reality to allow people to capture Pokemon in a ‘real world’ experience.

The game allows players to capture, battle, and train virtual creatures, called Pokémon, who appear on device screens as if they were in the real world. It makes use of GPS and the camera of compatible devices so you can actually see the creatures in your environment!

The game is free-to-play, although it supports in-app purchases of additional game-play items. You can buy virtual products and currency with real currency as you can in most mobile applications.

The game quickly became one of the most used smart device apps after launching, surpassing the previous record held by Candy Crush Saga in the United States, and quickly boosted the stock value of Nintendo.

More Awareness of Augmented Reality

Up till now, augmented reality has not really been used, at least to this extent.  It has made augmented reality a frequently used and talked about experience.  Medical professionals are actually praising this because it encourages users to walk and exercise to interact with the world around them.

Below is the launch trailer that shows this game and showcases their ground breaking augmented reality experience.

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